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Samsung Bespoke AI Laundry: The Design of the Intelligent Washing Machine
Samsung Bespoke AI Laundry: The Design of the Intelligent Washing Machine
Introduction The washing machine has traditionally been one of the most mechanically obvious objects in the home. A large drum, circular door, control panel and physical buttons communicate its purpose... Read more...
Mercedes-AMG ONE: When Formula 1 Engineering Became Road-Car Design
Mercedes-AMG ONE: When Formula 1 Engineering Became Road-Car Design
Introduction Few road cars have such a direct relationship with Formula 1 technology as the Mercedes-AMG ONE. The concept was extraordinarily difficult from the beginning. Mercedes-AMG did not simply borrow... Read more...
iPhone 17 Pro: The Design of Apple's Performance-Oriented Smartphone
iPhone 17 Pro: The Design of Apple's Performance-Oriented Smartphone
Introduction The iPhone 17 Pro represents a significant change in Apple's approach to the physical architecture of its professional smartphone. Rather than treating the exterior as a thin shell surrounding... Read more...
Samsung Galaxy Z Fold8: Designing the Smartphone That Becomes a Tablet
Samsung Galaxy Z Fold8: Designing the Smartphone That Becomes a Tablet
Introduction The Galaxy Z Fold8 represents one of the most difficult problems in modern consumer electronics: how do you make one device behave like two fundamentally different products? When closed,... Read more...
Google Pixel 10 Pro: The Design of a Smartphone Built Around Its Camera Identity
Google Pixel 10 Pro: The Design of a Smartphone Built Around Its Camera Identity
Introduction Google's Pixel smartphones have always taken a different approach to industrial design from the dominant smartphone formula. Rather than attempting to make every generation visually anonymous, Google has gradually... Read more...
Porsche 918 Spyder: The Design of a Hybrid Hypercar Before Its Time
Porsche 918 Spyder: The Design of a Hybrid Hypercar Before Its Time
Introduction The Porsche 918 Spyder occupies a fascinating position in modern automotive design. It arrived at the beginning of the hybrid hypercar era, yet its design was not dominated by... Read more...
Lamborghini Revuelto: The Design of a V12 Supercar Entering the Hybrid Era
Lamborghini Revuelto: The Design of a V12 Supercar Entering the Hybrid Era
Introduction The Lamborghini Revuelto represents one of the most difficult design exercises in modern performance-car development: preserving the visual identity of a naturally aspirated V12 Lamborghini while introducing a sophisticated... Read more...
Ferrari SF90 Stradale: The Design of a Supercar Entering the Electric Age
Ferrari SF90 Stradale: The Design of a Supercar Entering the Electric Age
Introduction The Ferrari SF90 Stradale represents a fundamental change in Ferrari's approach to the modern supercar. It is not simply a faster successor to an existing model, but a physical... Read more...
Ferrari Enzo: When Formula 1 Became Road-Car Design
Ferrari Enzo: When Formula 1 Became Road-Car Design
Lets give you a visual of how the Ferrari Enzo Looks   Introduction The Ferrari Enzo is one of the clearest examples of Ferrari allowing its racing identity to dictate... Read more...
Samsung Bespoke AI Refrigerator: The Design of the Intelligent Kitchen Appliance
Samsung Bespoke AI Refrigerator: The Design of the Intelligent Kitchen Appliance
Introduction The refrigerator has traditionally been one of the most visually dominant objects in a kitchen. Large, rectangular and largely functional, its design has historically been dictated by storage capacity,... Read more...
Samsung Galaxy Z Flip8: The Design of a Smartphone Built Around Folding
Samsung Galaxy Z Flip8: The Design of a Smartphone Built Around Folding
Introduction The Samsung Galaxy Z Flip8 represents a different way of thinking about the smartphone. Instead of treating the device as a single rigid object, Samsung has designed it around... Read more...
Porsche 911 GT3 RS (992): Design Architecture, Aerodynamics & Engineering
Porsche 911 GT3 RS (992): Design Architecture, Aerodynamics & Engineering
Introduction The Porsche 911 GT3 RS (992) is a clear example of automotive design being dictated by engineering rather than styling. At first glance, its enormous rear wing, vented bodywork... Read more...
McLaren P1: The Design of a Hypercar Shaped by Air
McLaren P1: The Design of a Hypercar Shaped by Air
Introduction The McLaren P1 is one of the defining designs of the modern hypercar era. Introduced in 2013, it was conceived not simply as an extraordinarily fast road car, but... Read more...
The Last Great V12 Dream - Ferrari LaFerrari design breakdown
The Last Great V12 Dream - Ferrari LaFerrari design breakdown
Ferrari LaFerrari Design Research The Last Great V12 Dream Published by BYHA Studio Introduction There are cars that are designed to move. There are cars that are designed to impress.... Read more...